How data brokers get your information, even if you’re careful

PCWorld explains how data brokers legally collect personal information from public records, retailers, apps, and social media to create detailed consumer profiles for sale.
Even careful internet users cannot avoid data collection since brokers gather information from everyday activities like store loyalty programs and voter registration.
Automated data-removal services like Incogni can significantly reduce your digital footprint by sending opt-out requests to hundreds of brokers simultaneously.