Data Doppelgängers and the Uncanny Valley of Personalization - Sara M. Watson - The Atlantic
data_society's bookmarks 2014-06-17
Summary:
my question would be whether one can even ask for a causal relation between data and ad, when it's precisely statistical methods that comprises the relation. the advertiser can tell you what your inputs were, but they can't necessarily clarify how exactly those inputs result in this output/result.