Data Doppelgängers and the Uncanny Valley of Personalization - Sara M. Watson - The Atlantic

data_society's bookmarks 2014-06-17

Summary:

my question would be whether one can even ask for a causal relation between data and ad, when it's precisely statistical methods that comprises the relation. the advertiser can tell you what your inputs were, but they can't necessarily clarify how exactly those inputs result in this output/result.

Link:

http://www.theatlantic.com/technology/archive/2014/06/data-doppelgangers-and-the-uncanny-valley-of-personalization/372780/

From feeds:

Data & Society » data_society's bookmarks

Tags:

dsreads data doppelgängers data transparency subjectivity advertising marketing personalization theory

Date tagged:

06/17/2014, 18:58

Date published:

06/17/2014, 14:58