Home Data & Society data_society's bookmarks Digital Ad Industry Will Gain $8.2 Billion By Eliminating Fraud And Flaws In Internet Supply Chain, IAB & EY Study Shows | IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy

Digital Ad Industry Will Gain $8.2 Billion By Eliminating Fraud And Flaws In Internet Supply Chain, IAB & EY Study Shows | IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy

data_society's bookmarks 2015-12-02

Link:

http://www.iab.com/news/digital-ad-industry-will-gain-8-2-billion-by-eliminating-fraud-and-flaws-in-internet-supply-chain-iab-ey-study-shows/?utm_source=Triggermail&utm_medium=email&utm_campaign=Post%20Blast%20(bii-digital-media):%20Ad%20fraud%20could%20cost%20industry%20billions%20%E2%80%94%20YouTube%20Red%20climbs%20to%20top%20of%20App%20Store%20%E2%80%94%20Social%20platforms%20fail%20to%20drive%20sales&utm_term=BII%20List%20DMedia%20ALL

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Tags:

dsreads online ads adtech malvertising bots

Date tagged:

12/02/2015, 10:15

Date published:

12/02/2015, 05:15