Why? Does the Times have research that shows that when someone is denied access to her eleventh NYT article, she’s going to cave in and buy a subscription for $195/year? Because my informal market research — I sat myself in an airless room, asked myself some questions, and rewarded myself with m&m’s — indicates that I will just get more annoyed at the NYTimes, and regret its insistence on losing its place in our culture.

PS: No, I don’t know how to save the newspaper industry.