Big Data, Big Questions| The Big Data Divide
Zotero / D&S Group / Top-Level Items 2015-01-22
Type
Journal Article
Author
Mark Andrejevic
URL
http://ijoc.org/index.php/ijoc/article/view/2161
Rights
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Volume
8
Pages
17
Publication
International Journal of Communication
ISSN
1932-8036
Date
2014/06/16
Accessed
2015-01-21 19:49:30
Library Catalog
ijoc.org
Language
en
Abstract
This article extends the notion of a “big data divide” to describe the asymmetric relationship between those who collect, store, and mine large quantities of data, and those whom data collection targets. It argues that this key distinction highlights differential access to ways of thinking about and using data that potentially exacerbate power imbalances in the digital era. Drawing on original survey and interview findings about public attitudes toward collection and use of personal information, it maintains that the inability to anticipate the potential uses of such data is a defining attribute of data-mining processes, and thus of the forms of sorting and targeting that result from them.