Logos, ethos and pathos (not to be confused with Athos, Porthos and Aramis)

Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words such as “pathetic” and especially “pathos”). But it’s easy to misremember “ethos” as an appeal to ethics, or to (say) the ethos of an […]