Apple, Android, Samsung: Who is winning the mobile pay app race?

(credit: Samsung Tomorrow)

A recent study from market research group Phoenix Marketing International has found that although more people have reported using Apple Pay, Android Pay and Samsung Pay have adoption rates on par with where Apple Pay was several months into its launch. This suggests the two competing mobile payment technologies aren't far behind Apple in capturing market share.

Phoenix surveyed 3,004 credit card holders and concluded that an estimated 23 percent of the market had linked a credit card, debit card, or pre-paid card to either Apple Pay, Android Pay, Samsung Pay, or some combination thereof. (The survey reported its results as weighted percentages, however, as the company said it over-sampled millennials and affluent credit card holders. In raw data, 779 respondents, or 26 percent, had linked a card to one of the three mobile payment apps. All other percentages in this report are weighted.) Of those who had linked a card to a Pay app, up to 93 percent made at least one mobile payment purchase in a store, and about 81 percent have made at least one in-app purchase.

The survey also found that roughly 18 percent of card holders had signed up for Apple Pay, 11 percent for Android Pay, and 12 percent for Samsung Pay.