ITV CEO on Planned U.K. Ban on Junk Food TV Ads for Children: “We’re Going to Have to Mitigate It”
Ars Technica 2024-09-17
Summary:
U.K. TV giant ITV got only 45 percent of its total revenue from non-advertising sources in 2016, while this year it will get 60 percent from production and digital businesses, CEO Carolyn McCall told an industry conference in London on Tuesday. And her team is “pretty confident” that these growth businesses will account for about […]