A guide to the “platonic ideal” of a Negroni and other handy tips
Ars Technica 2025-04-11
Kevin Peterson is a "nose" for his own perfume company, Sfumato Fragrances, by day. By night, Sfumato's retail store in Detroit transforms into Peterson's craft cocktail bar, Castalia, where he is chief mixologist and designs drinks that pair with carefully selected aromas. He's also the author of Cocktail Theory: A Sensory Approach to Transcendent Drinks, which grew out of his many (many!) mixology experiments and popular YouTube series, Objective Proof: The Science of Cocktails.
It's fair to say that Peterson has had an unusual career trajectory. He worked as a line cook and an auto mechanic, and he worked on the production line of a butter factory, among other gigs, before attending culinary school in hopes of becoming a chef. However, he soon realized it wasn't really what he wanted out of life and went to college, earning an undergraduate degree in physics from Carleton College and a PhD in mechanical engineering from the University of Michigan.
After 10 years as an engineer, he switched focus again and became more serious about his side hobby, perfumery. "Not being in kitchens anymore, I thought—this is a way to keep that little flavor part of my brain engaged," Peterson told Ars. "I was doing problem sets all day. It was my escape to the sensory realm. 'OK, my brain is melting—I need a completely different thing to do. Let me go smell smells, escape to my little scent desk.'" He and his wife, Jane Larson, founded Sfumato, which led to opening Castalia, and Peterson finally found his true calling.