Molyneux tries something new with latest mobile game: Not hyping it

Wednesday saw the release of a new video game from famed developer Peter Molyneux and his team at 22Cans. Yes, we were surprised by the news, as well.

While new mobile game The Trail leaked to some extent in September thanks to a soft launch on the Philippines' App Store, the game is remarkable in that it's easily the least-hyped game to ever bear the Molyneux name. The British designer's legendary status in the industry hinges as much on his earlier, brilliant creations as it does his tendency to over-promise and under-deliver—a fact that fueled a pretty incredible Eurogamer feature about his hype-filled tendencies (which he humbly participated in).