Apple reveals Vision Pro, available for $3,499 “early next year”

Enlarge / Apple's Vision Pro headset

CUPERTINO, Calif.—After years of speculation, leaks, rumors, setbacks, and rumblings of amazing behind-the-scenes demos, Apple has made its plans for a mixed reality platform and headset public. Vision Pro is "the first Apple Product you look through, not at," Apple's Tim Cook said, a "new AR platform with a new product" that "augments reality by seamlessly blending the real world with the digital world."

"I believe augmented reality is a profound technology. Blending digital content with the real world can unlock new experiences," Cook said.

The headset, which looks like a pair of shiny ski goggles, can be controlled without a handheld controller. It solely uses your eyes, hands, and voice as an interface, and the EyeSight system lets you "control the system simply by looking." Icons and other UI elements react to your gaze, and you use natural gestures with your hands to select them—no need to hold your hands awkwardly in front of you constantly.