Ad Buyers In Wait-And-See Mode As Twitter Chaos Erupts In Elon Musk Era

On May 4, 2022, the week after Twitter’s board of directors unanimously approved Elon Musk’s takeover offer, Sarah Personette, Twitter’s chief customer officer and its liaison to the advertising community, hopped on a stage in a glass-encased room at New York’s South Street Seaport to tell the audience of dozens of media buyers and major […]