Telemundo Targets “Omnichannel” Hispanic Viewers in Upfront Pitch
THR, Esq. 2021-05-12
Summary:
Telemundo, NBCUniversal’s Spanish-language media division, is announcing over 1,000 hours of scripted and unscripted programming at its upfront presentation Wednesday, as it pitches itself as the only place to get the “full spectrum” of Latino audiences. Romina Rosado, executive vp of entertainment for Telemundo, tells The Hollywood Reporter that the company is trying to reach […]