Regal Owner Cineworld Bankruptcy Sparks Breach of Contract Suit from National CineMedia

Movie theater advertiser National CineMedia is suing Regal Cinemas for allegedly exploiting parent company Cineworld’s bankruptcy to breach its advertising deal with the company. The in-cinema advertising network says Regal is looking to rewrite the agreement for better terms, enter into a new agreement with a competitor or bring in-house advertising services. In a lawsuit […]