CBC Execs Talk Inclusive Storytelling to Reflect Changing Canada: “We Have to Double Down”

Top Canadian Broadcasting Corp. programmer Barbara Williams didn’t flinch from touching Canada’s third rail — acceptance of the country’s increasing cultural diversity and inclusivity — when she pitched local advertisers at her Winter Upfront presentation on a “reset” so the public broadcaster can remain relevant to audiences. “We need to re-introduce ourselves to those who already know us […]