4 Ways We Can Better Engage Smallholder Farmers Using ICT | ICT Works
thomwithoutanh's bookmarks 2016-04-13
Summary:
two overall themes in this Technology Salon:
- Trust: “the who” behind that message is very important, the participants need to trust the sources; they need some familiarity with those voices and images conveyed via ICT.
- You need to incorporate feedback and interactive components of participants’ incredible knowledge and wisdom from the ground. It produces an unparalleled level of ownership in the process, and a stake in the outcomes.