Open access outreach: SMASH vs. Suasion | Cirasella | College & Research Libraries News

"No matter your audience, be mindful that the term open access is still jargon—a common term among librarians, but not among most students, faculty, or administrators. Also, remember that the goal is not OA in and of itself but rather the opportunities OA presents for individuals, universities, fields of study, and global publics. Speak in terms meaningful to your audience, with examples and enticements relevant to them. And if you need advice or encouragement, you can always consult the OA Hulk, who lives on Twitter and inside us all."