Court Rejects Initial Interest Confusion Claims for Competitive Keyword Ads–Regalo v. Aborder
Technology & Marketing Law Blog 2025-08-31
Summary:
The litigants compete in the market for baby/pet gates. The incumbent sells under the brands “Regalo” and “Carlson.” The defendant “Aborder contends that the use of trademark advertising through the purchase of Amazon sponsored ads cannot constitute trademark infringement without...
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