Some New Data on Age Authentication Balk Rates
Technology & Marketing Law Blog 2026-10-14
Summary:
The issue is: if a website imposes a government-compelled age authentication wall, what percentage of users will stop at the authentication wall, either because the users turn around or fail to navigate the process? I call that percentage the “balk”...
The post Some New Data on Age Authentication Balk Rates appeared first on Technology & Marketing Law Blog.