The Economist is publishing on messaging app Line - Digiday

The Economist is adding another platform to its social channel distribution: it has begun rolling out stories to Japanese messaging app Line.

While Facebook serves up content relevant to each user, and Twitter Moments is more breaking-news driven, Line will prioritize more visually compelling and evergreen content. It will post cartoons, quotes and arresting photos, as well as use the push notifications feature to publish breaking news pieces, explainers, promoting features like its print front cover every Thursday, or a piece from its daily digest app Espresso. In the future The Economist wants to introduce live Q&As with its journalists.