Marketing Executive - Open Access job with TAYLOR & FRANCIS GROUP | Guardian Jobs

lterrat's bookmarks 2017-09-05

Summary:

"We are currently recruiting for the role of Marketing Executive. The position includes the promotion of some key journals in our portfolio in order to meet defined KPIs while executing the communication strategy.

This is a fantastic opportunity to market a rapidly growing company. It is a varied role that will challenge you to think differently and keep up with the latest trends in marketing. An element of travel will be required. This role will involve:

  • Creating and overseeing engaging, effective and energetic marketing campaigns
  • Meeting set KPIs and defining marketing strategy for journal titles you are responsible for
  • Working within agreed budgets and producing marketing analysis reports
  • Developing and maintaining social media accounts/channels for your journals
  • Copywriting for online and print marketing material
  • Keeping abreast of key trends and developments in OA publishing
  • Building and maintaining effective relationships within and outside the company
  • Attending conferences and events (international travel)
  • Researching and analysing competitors and competitor activity"

Link:

https://jobs.theguardian.com/job/6578906/marketing-executive-open-access/

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Date tagged:

09/05/2017, 19:50

Date published:

09/05/2017, 15:50