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Messaging Apps 2017-01-19


mation flows among social mobilizers and created feedback loops that unlocked new incentives. Use of peer-to-peer networking through the WhatsApp platform also produced the unintended benefit of serving as an important source of motivational encouragement for social mobilizers. Mercy Corps learning manager Sophie Roden described this benefit, saying, “Peer-to-peer networks like WhatsApp enabled young people to learn from each other, and encouraged staff to persevere in difficult contexts. Many [social mobilizers] were motivated to go the extra mile to hard-to-reach communities because they could share photos and their experience across the ECAP social mobilizer [network] and receive support from project staff.”


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Date tagged:

01/19/2017, 10:43

Date published:

01/13/2017, 12:31