“My Data Just Goes Everywhere:” User Mental Models of the Internet and Implications for Privacy and Security

By Ruogu Kang, Laura Dabbish, Nathaniel Fruchter, Sara Kiesler (2015)

"(...) we did not find a direct relationship between people’s technical background and the actions they took to control their privacy or increase their security online. Consistent with other work on user knowledge and experience, our study suggests a greater emphasis on policies and systems that protect privacy and security without relying too much on users’ security practices."