The future of global research: A case study on the use of scenario planning in the publishing industry - Rhoods - 2018 - Learned Publishing - Wiley Online Library

From the Article:

BMJ is a healthcare knowledge provider of trusted medical information and services that today employs 470 staff in our UK head office and global hubs. Our services include world-leading general and specialty medical journals, learning and continuing professional development resources, and evidence-based decision support tools. We embarked on our scenario planning journey in September 2016. The era of ‘hypercompetition’ (Rifkin, 1996), which the publishing and knowledge services industry is witnessing with widespread disruption from untraditional quarters, led us to recognize that we needed the whole organization to reach the same level of understanding about the factors driving change in our industry. Examples of such hypercompetition and disruption include the growth of university presses (Adema & Stone, 2017); the recent launches of publishing platforms by Wellcome Trust, Gates Foundation, and Great Ormond Street Hospital; and the possible launch of a publishing platform by the EU (Enserink, 2017; STM, 2017).