Academic print books are dying. What's the future?
hwong's bookmarks 2015-11-11
Summary:
"The print-format scholarly book, a bulwark of academia’s publish-or-perish culture, is an endangered species. The market that has sustained it over the years is collapsing. Sales of scholarly books in print format have hit record lows. Per-copy prices are at record highs. In purely economic terms, the current situation is unsustainable. So, what does the future look like? Will academia’s traditional devotion to print and legendary resistance to change kill off long-form scholarship? Or will academia allow itself to move from print-format scholarly books to an open-access digital model that could save, and very likely rejuvenate, long-form scholarship? ... First, let’s look at some of the sales trends. Take the book-centric academic field of history as an example. In 1980, a scholarly publisher could expect to sell 2,000 copies of any given history book. By 1990, that number had plummeted to 500 copies. And by 2005, sales of a little over 200 copies worldwide had become the norm. From my own field – library and information studies – the numbers are no less bleak. The editor of a major academic publishing house confided to me this summer that, circa 1995, he could expect to sell 1,000 copies of even a ho-hum library studies book during its first year of publication. In 2015, an outstanding book in the field is considered doing well if it manages to sell 200 copies in its first year. In a classic response to a downward spiral, publishers ended up raising prices of scholarly books. In 1980, in the field of history,the average price for a hard cover history book was US$22.78; by 2010, that price had almost quadrupled to $82.65. Similar increases were seen in every other academic field ..."