Comparing the determinants of non-MOOC and MOOC continuance intention in Taiwan | Effects of interactivity and openness | Chen et al. | Library Hi Tech | Ahead of Print
ab1630's bookmarks 2018-02-11
Summary:
Abstract: "Purpose: Massive open online courses (MOOCs) differ from non-MOOC e-learning platforms mainly in terms of degree of openness, with MOOCs designed to maximize learner access and interaction. The purpose of this paper is to propose a new research model to explore intention to continue to use MOOCs from the perspectives of openness and interactivity, based on related theories and dimensions from previous research....
Design/methodology/approach: In order to evaluate the effectiveness of the MOOC platform, two online survey questionnaires were developed and e-mailed to the all of the university students in Taichung, Taiwan....
Findings:... perceived openness was found to influence usage intention but its effects were relative low."