Resources for listening to audiences

As part of efforts to increase diversity and inclusivity in journalism, the American Press Institute conducts research and supports projects around listening in news. Listening — in addition to developing empathy and facilitating dialogue — is one practice news organizations can adopt to help better reach and serve diverse communities.

Below are resources from API and others who back efforts to help newsrooms better listen to news audiences:

Read our essay collection on reaching new audiences by listening,

Check out our in-depth report that captures “The best ways to build audience and relevance by listening to and engaging your community.”

Follow The Year of Listening, the News Integrity Initiative yearlong “celebration of innovative, community-powered journalism and inclusive civic dialogue.”

Attend the People-Powered Publishing conference, an annual conference “focused on building collaboration and strengthening connections between journalists and the publics they cover.”

Apply for the Community Listening and Engagement Fund, a fund “to help news organizations better listen to, engage and produce more relevant and differentiated content for the public they serve.”

Read the resources on loyalty and community on Better News, the American Press Institute’s practically-minded website that’s part of the Knight-Lenfest Newsroom Initiative.