Taking Open Access book usage from reports to operational strategy | Digital Science

By Christina Drummond

While the term “usage data” most often refers to webpage views and downloads associated with a given book or book chapter, scholarly communications stakeholders have identified a near future where linked open access (OA) scholarship usage data analytics could directly inform publishing, discovery, and collections development in addition to impact reporting.

In the 2020-2022 Exploring Open Access Ebook Usage research project supported by the Mellon Foundation, publisher and library representatives expressed their interests in using OA eBook Usage (OAeBU) data analytics to inform overall OA program investment, strategy and fundraising. A report summarizing a year of virtual focus groups noted multiple operational use cases for OA book usage analytics, spanning book marketing, sales, and editorial strategy; collections development and hosting; institutional OA program strategy, reporting, and investment; and OA impact reporting for institutions and authors to support reporting to their funding agencies, donors, and policy-makers.