2018 sports industry starting lineup

Over the past few years, we’ve seen increased splintering of the cable TV bundle and the proliferation of streaming services that deliver programming. In the same way that sports viewership has been upended by changes in the media industry, we’re also starting to see a shift in how teams and brands serve ads to fans consuming their content. Soon to be gone are the days of mass marketing home games on billboards and TV commercials. Instead, as individuals increasingly watch sporting events over digital platforms such as SlingTV or DirecTV Now, the data trail left behind will be used to target fans with personalized offers to buy tickets or merchandise.6