Competing on Student Outcomes to Attract Today’s Career Changer | EAB
zmaslia's bookmarks 2018-10-11
Summary:
Once a prospective student has decided that further education can support a career change and has begun to identify and prioritize right-fit programs, she will seek validation and proof of a program’s value and outcomes. Marketing can leverage social proof, student stories, and other creative expressions of outcomes data to provide evidence of program value.
Link:
https://www.eab.com/research-and-insights/continuing-and-online-education-forum/studies/2017/competing-on-student-outcomes-to-attract-todays-career-changerFrom feeds:
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