The Zeitgeist in Toys & Games

Founded in 1993, the International Toy Research Association (ITRA) is the longest standing professional research association dedicated specifically to the trans-disciplinary scientific study of toys, games, and other types of playthings. ITRA's 10th World Conference will be held in Augusburg, Germany from 5-7 August, 2026. The conference provides opportunities to exchange, reflect on, and discuss the zeitgeist in toys and games. We invite proposals from many different disciplines and professions that examine any type of toys, games, and playthings–physical, digital or hybrid.