Market Research in the Making

We invite contributions that focus on the study of market research in the making, in various countries in Europe and elsewhere. The term ‘making’ should be understood here in both senses of the word (the emergence of the field in the 20th century, and the making, i.e. the day-to-day manufacturing of market research surveys). By focusing on the making of market research, we aim to shift the focus away from leading figures in the sector, to examine a more comprehensive range of individuals involved in conducting surveys at different stages. What was the division of labour, from fieldwork to report writing ?