Blockgraph- television ad blockchain data sharing

bgetting's bookmarks 2019-03-05

Summary:

More detail around how a series of MVPDs led by Comcast, Charter and other cable companies are looking to use blockchain technology to improve data sharing and allow addresable ads, etc.

Link:

https://adexchanger.com/digital-tv/comcast-unveils-its-blockchain-powered-data-sharing-solution-to-power-addressable-tv/

From feeds:

Blockchain and Decentralization for Library and Information Science ยป bgetting's bookmarks

Tags:

blockchain advertising week5 usescases other media intermediate systems

Date tagged:

03/05/2019, 15:06

Date published:

03/05/2019, 10:06