Take Your Academic Library’s Marketing & Communications to the Next Level

Academic libraries face many hurdles when communicating with their constituents: barriers to email usage, challenges when collaborating with University communications, aligning with the University brand, working with other departments to reach audiences, and conveying a vast array of resources with limited time and resources. In addition, they have a responsibility to reach out to community audiences beyond campus. This session will provide clear strategies for how to map out all of your audiences, overcome the hurdles, and get your message out to the right people at the right time for maximum results.