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Research: Why People Really Buy Upcycled Products
Research: Why People Really Buy Upcycled Products
HBR.org 2024-04-24
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Summary:
Creativity is more of a selling point than sustainability.
Link:
https://hbr.org/2024/04/research-why-people-really-buy-upcycled-products
Updated:
04/24/2024, 09:00
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Authors:
Sara Caprioli, Christoph Fuchs, Bram Van den Bergh
Date tagged:
04/24/2024, 14:30
Date published:
04/24/2024, 08:15