How Marketers Can Adapt to LLM-Powered Search
HBR.org 2024-05-24
Summary:
With the addition of AI-generated overviews, Google, Perplexity, OpenAI and other search engines are changing how consumers find information.
With the addition of AI-generated overviews, Google, Perplexity, OpenAI and other search engines are changing how consumers find information.