How Marketers Can Adapt to LLM-Powered Search

HBR.org 2024-05-24

Summary:

With the addition of AI-generated overviews, Google, Perplexity, OpenAI and other search engines are changing how consumers find information.

Link:

https://hbr.org/2024/05/how-marketers-can-adapt-to-llm-powered-search

From feeds:

Mentoring ยป HBR.org

Tags:

ai

Authors:

Stefano Puntoni, Mike Ensing, Jarvis Bowers

Date tagged:

05/24/2024, 10:00

Date published:

05/24/2024, 08:05