Research: How “Buy Now, Pay Later” Is Changing Consumer Spending

HBR.org 2024-11-26

Summary:

A study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers.

Link:

https://hbr.org/2024/11/research-how-buy-now-pay-later-is-changing-consumer-spending

Updated:

11/26/2024, 10:00

From feeds:

Mentoring » HBR.org

Tags:

article

Authors:

Dionysius Ang, Stijn Maesen

Date tagged:

11/26/2024, 13:30

Date published:

11/26/2024, 08:25