Home Mentoring HBR.org Taylor Swift and the Strategic Genius of the Eras Tour

Taylor Swift and the Strategic Genius of the Eras Tour

HBR.org 2024-12-06

Summary:

The highest-grossing tour in music history is a case study in how a legacy act can navigate the modern attention economy.

Link:

https://hbr.org/2024/12/taylor-swift-and-the-strategic-genius-of-the-eras-tour

From feeds:

Mentoring ยป HBR.org

Tags:

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Authors:

Kevin Evers

Date tagged:

12/06/2024, 09:00

Date published:

12/06/2024, 08:05