AI Agents Are Changing How People Shop. Here’s What That Means for Brands.    

HBR.org 2025-02-26

Summary:

What retail companies need to know about AI agent optimization.

Link:

https://hbr.org/2025/02/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands

From feeds:

Mentoring » HBR.org

Tags:

ai

Authors:

Jur Gaarlandt, Wesley Korver, Nathan Furr, Andrew Shipilov

Date tagged:

02/26/2025, 10:31

Date published:

02/26/2025, 08:05