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AI Agents Are Changing How People Shop. Here’s What That Means for Brands.
AI Agents Are Changing How People Shop. Here’s What That Means for Brands.
HBR.org 2025-02-26
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Summary:
What retail companies need to know about AI agent optimization.
Link:
https://hbr.org/2025/02/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands
From feeds:
Mentoring
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HBR.org
Tags:
ai
Authors:
Jur Gaarlandt, Wesley Korver, Nathan Furr, Andrew Shipilov
Date tagged:
02/26/2025, 10:31
Date published:
02/26/2025, 08:05