Home Mentoring HBR.org How One Company Used AI to Broaden Its Customer Base

How One Company Used AI to Broaden Its Customer Base

HBR.org 2025-03-27

Summary:

Lessons from SAP’s efforts to reach small- and medium-sized enterprises.

Link:

https://hbr.org/2025/03/how-one-company-used-ai-to-broaden-its-customer-base

Updated:

03/27/2025, 09:00

From feeds:

Mentoring » HBR.org

Tags:

ai

Authors:

Sunil Gupta, Frank V. Cespedes

Date tagged:

03/27/2025, 12:30

Date published:

03/27/2025, 08:15