Home Mentoring HBR.org Forget What You Know About Search. Optimize Your Brand for LLMs

Forget What You Know About Search. Optimize Your Brand for LLMs

HBR.org 2025-06-04

Summary:

How to sell your product when generative AI becomes the consumer.

Link:

https://hbr.org/2025/06/forget-what-you-know-about-seo-heres-how-to-optimize-your-brand-for-llms

Updated:

06/04/2025, 09:05

From feeds:

Mentoring ยป HBR.org

Tags:

ai

Authors:

David Dubois, John Dawson, Akansh Jaiswal

Date tagged:

06/04/2025, 11:30

Date published:

06/04/2025, 08:15