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Research: Products Labeled as Sustainable Sell Better

HBR.org 2025-06-23

Summary:

Adding a “Climate Pledge Friendly” label to a product on Amazon boosted demand for it by 13-14%.

Link:

https://hbr.org/2025/06/research-products-labeled-as-sustainable-sell-better

Updated:

06/23/2025, 10:08

From feeds:

Mentoring » HBR.org

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Authors:

Sherry He, Caroline Wang

Date tagged:

06/23/2025, 15:30

Date published:

06/23/2025, 08:15