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How to Reinvent a Legacy Brand—and Win

HBR.org 2025-09-26

Summary:

An HBR Executive exclusive Q&A with Lew Frankfort, the former CEO of Coach and author of the new book, Bag Man.

Link:

https://hbr.org/2025/09/how-to-reinvent-a-legacy-brand-and-win

Updated:

09/26/2025, 09:00

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Mentoring » HBR.org

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Authors:

HBR Editors

Date tagged:

09/26/2025, 11:00

Date published:

09/26/2025, 08:15