Home Mentoring HBR.org The 3 Types of Customers Who Buy Smart Products—and How to Market to Them

The 3 Types of Customers Who Buy Smart Products—and How to Market to Them

HBR.org 2025-11-04

Summary:

Selling to comfort-seekers, purpose-seekers, and efficiency-seekers.

Link:

https://hbr.org/2025/11/the-3-types-of-customers-who-buy-smart-products-and-how-to-market-to-them

Updated:

11/04/2025, 10:00

From feeds:

Mentoring » HBR.org

Tags:

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Authors:

Michele Russo, Sophia Prix, Jonas Goergen, Emanuel de Bellis

Date tagged:

11/04/2025, 12:30

Date published:

11/04/2025, 08:25