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Research: When Are Customers Willing to Try a New Technology?

HBR.org 2025-11-05

Summary:

Marketers need to meet people during unexpected pockets of free time.

Link:

https://hbr.org/2025/11/research-when-are-customers-willing-to-try-a-new-technology

Updated:

11/05/2025, 10:00

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Authors:

Guneet Kaur Nagpal, Amrita Mitra

Date tagged:

11/05/2025, 14:00

Date published:

11/05/2025, 08:25