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The AI Tools That Are Transforming Market Research

HBR.org 2025-11-17

Summary:

Eight ways to experiment with “synthetic personas” and “digital twins.”

Link:

https://hbr.org/2025/11/the-ai-tools-that-are-transforming-market-research

Updated:

11/17/2025, 09:15

From feeds:

Mentoring » HBR.org

Tags:

ai

Authors:

Jeremy Korst, Stefano Puntoni, Olivier Toubia

Date tagged:

11/17/2025, 18:30

Date published:

11/17/2025, 08:15