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Improving Substitutions in Online Ordering

HBR.org 2025-11-17

Summary:

New research found that three levers—availability, personalization, and efficiency—can turn a costly nuisance into a growth opportunity.

Link:

https://hbr.org/2025/11/improving-substitutions-in-online-ordering

Updated:

11/17/2025, 09:15

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Mentoring » HBR.org

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Authors:

Daniel Corsten, Luigi Laporte, Srikanth Jagabathula

Date tagged:

11/17/2025, 18:31

Date published:

11/17/2025, 08:05