Do You Know What You Don't Know?

HBR.org 2012-05-03

You probably don't know as much as you think you do. When put to the test, most people find they can't explain the workings of everyday things they think they understand.

Don't believe me? Find an object you use daily (a zipper, a toilet, a stereo speaker) and try to describe the particulars of how it works. You're likely to discover unexpected gaps in your knowledge. In psychology, we call this cognitive barrier the illusion of explanatory depth. It means you think you fully understand something that you actually don't.

We see this every day in buzz words. Though we often use these words, their meanings are usually unclear. They mask gaps in our knowledge, serving as placeholders that gloss concepts we don't fully understand.

For example, several years ago, I attended a corporate meeting where the vice president spoke about streamlining business practices in the coming year. During the talk, executives around the room nodded in agreement. Afterward, though, many of them discussed what streamlining actually meant. None of the people who had nodded in agreement could exactly define the mechanics of how to streamline a business practice.

At the other end of the spectrum, an upsetting instance of knowledge gaps in the last decade was the profound misunderstanding of complex financial products that contributed to the market collapse of 2007. Investment banks were unable to protect themselves from exposure to these products, because only a few people (either buyers or sellers) understood exactly what was being sold. Those individuals who did comprehend these product structures ultimately made huge bets against the market using credit-default swaps. The willingness of companies like AIG to sell large quantities of credit-default swaps reflected a gap in their knowledge about the riskiness of products they were insuring.

No matter the scale, discovering your explanatory gaps is essential for aspiring innovators. An undiagnosed gap in knowledge means you might not fully understand a problem. That can hinder innovative solutions.

To discover the things you can't explain, take a lesson from teachers. When you instruct someone else, you have to fill the gaps in your own knowledge. But you don't need to wait for the opportunity to teach someone else:

Explain concepts to yourself as you learn them. Get in the habit of self-teaching. Your explanations will reveal your own knowledge gaps and identify words and concepts whose meanings aren't clear.

Engage others in collaborative learning. Help identify the knowledge gaps of the people around you. Ask them to explain difficult concepts, even if you think everyone understands them. Not only will this help you to work through new ideas, it will occasionally uncover places where your colleagues don't understand critical aspects of an explanation.

When you do uncover these gaps, treat them as learning opportunities, not signs of weakness. After all, successful innovation rests on the assumption that you and the people around you have a high-quality understanding of the problem. Sometimes, uncovering the flaw in that assumption will help you find a solution.

 

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