Home Mentoring HBR.org New Research on How Brand Associations Drive Customer Spending

New Research on How Brand Associations Drive Customer Spending

HBR.org 2026-04-08

Summary:

Studies conducted with CVS Health found that they can help predict how much people will spend in the future.

Link:

https://hbr.org/2026/04/new-research-on-how-brand-associations-drive-customer-spending

Updated:

04/08/2026, 09:00

From feeds:

Mentoring ยป HBR.org

Tags:

analytics

Authors:

Marco Vriens, Rogier Verhulst, Felix Eggers, Srikant Narasimhan, Erin Condon

Date tagged:

04/08/2026, 14:00

Date published:

04/08/2026, 08:15