Catering to the Self-Expressive Chinese Consumer

HBR.org 2012-05-08

Summary:

Consumer behavior in China could be changing yet again. Until now, research has shown that the Chinese usually trust better-known...

Link:

http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/NQk90xj6nqE/the_self_expressive_chinese_co.html

Updated:

05/08/2012, 14:03

From feeds:

Mentoring ยป HBR.org

Tags:

china marketing advertising

Authors:

Max Magni and Yuval Atsmon

Date tagged:

05/08/2012, 14:40

Date published:

05/08/2012, 14:04