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Catering to the Self-Expressive Chinese Consumer
Catering to the Self-Expressive Chinese Consumer
HBR.org 2012-05-08
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Summary:
Consumer behavior in China could be changing yet again. Until now, research has shown that the Chinese usually trust better-known...
Link:
http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/NQk90xj6nqE/the_self_expressive_chinese_co.html
Updated:
05/08/2012, 14:03
From feeds:
Mentoring
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HBR.org
Tags:
china
marketing
advertising
Authors:
Max Magni and Yuval Atsmon
Date tagged:
05/08/2012, 14:40
Date published:
05/08/2012, 14:04